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Automations + systems

The quiet operating layer behind your business.

Not a chatbot. Not one inbox. One layer across the tools you already use — capturing every lead, drafting every response, and running the repetitive work end to end, always behind your approval.

  • WhatsApp
  • Instagram DMs
  • Web forms
  • Missed calls & SMS
  • Email
  • Calendars & booking
  • CRM & pipelines
  • Quotes & invoicing
  • Payments
  • Reviews & reputation
  • Lead routing
  • Owner reporting

How it works

Signals in. Your approval. Work done.

Every channel your customers actually use flows into one layer. It organises and drafts — then stops and waits for you. Nothing reaches a customer without your yes.

01

Signals in

  • WhatsApp

    “Table for Friday at 8?”

  • Instagram DM

    “Do you cater for 40?”

  • Web form

    Quote request · budget + date

  • Missed call

    No voicemail, no name

  • Email

    “Following up on that quote…”

02

The AERA layer

  1. 01 · Capture

    Every signal, one place. Nothing lost.

  2. 02 · Organize

    Deduped, tagged, matched to the customer.

  3. 03 · Draft

    Reply, quote, booking — written and ready.

✋ Your approval

Nothing leaves without your yes

03

Done for you

  • Replied

    Answered in your voice

  • Booked

    Added to the calendar

  • Invoiced

    Quote or invoice sent

  • Followed up

    Day 3 nudge queued

  • Reported

    Monday owner brief

Illustrative — not live customer data. Green states only ever happen after you approve.

What we do

Useful systems, not automation theater.

The best first automation is usually boring: it saves hours, prevents a missed follow-up, and gives you a cleaner view of what actually happened this week.

01

Lead capture

Form, Instagram, WhatsApp, or email inquiries land in one CRM with a follow-up draft ready.

02

Booking flow

Inquiry to calendar options, reminders, prep notes, and status tracking.

03

Client onboarding

Checklist, folder creation, contract steps, and a kickoff task list created automatically.

04

File & document ops

Upload, rename, sort, summarize, store, and notify. No more “where is it?”

05

Reply drafting

Incoming requests are summarized with suggested replies. You approve before anything sends.

06

Content ops

Idea bank, calendar, drafts, approval queue, and a publishing checklist.

07

Owner reports

Daily or weekly briefs from your sheets, CRM, commerce, or ops data.

08

E-commerce ops

Order issues tracked, support drafted, inventory and fulfillment alerts raised.

Connects to

  • Gmail
  • Drive
  • Calendar
  • Sheets
  • Notion
  • Airtable
  • Supabase
  • Shopify
  • HubSpot
  • Internal APIs + MCPs

And anything else with an API. If a task repeats, it can usually be captured, drafted, and run — always behind your approval.

The difference

Same business. Different week.

Your week now

Everything through you.

  • Messages across four apps, some never seen
  • Replies written from scratch, every time
  • Follow-ups remembered — or forgotten
  • Quotes and invoices chased manually
  • No real idea what came in this week

Your week with a system

Everything waiting for your yes.

  • Every inquiry in one place, nothing missed
  • Replies drafted and waiting for your yes
  • Follow-ups queued automatically
  • Quotes, invoices and reminders handled
  • A Monday brief: leads, revenue, what needs you

What we offer

Start with one workflow, or build the whole stack.

Prices shown in your currency. Most businesses start with one painful workflow and expand once they trust it — that’s the honest path, and we’ll tell you if the smaller package is enough.

Starter Automation

from $950

≈ 1–2 weeks

One painful repeated workflow, captured and made reliable.

  • One workflow across one or two tools
  • Every inquiry captured — nothing lost
  • Drafted replies ready for your approval
  • Approval gate before anything reaches a customer
  • Simple owner report
  • Handover doc + training walkthrough

Business System

Most chosen

from $2,850

≈ 3–5 weeks

A connected operating layer across leads, messages, calendar, and CRM.

  • Everything in Starter
  • Multi-channel capture: WhatsApp, Instagram, forms, email, calls
  • CRM + pipeline with clean records and stages
  • Booking, quotes, invoicing, and follow-up sequences
  • Review requests + reputation tracking
  • Weekly owner brief: leads, revenue, what needs you
  • Safety model: rate limits, dedupe, approval gates

Custom Ops Stack

from $5,700+

Scoped together

Custom integrations, internal tools, APIs and MCPs — your whole operation.

  • Everything in Business System
  • Custom API + MCP integrations
  • Internal tools and dashboards
  • E-commerce / fulfilment operations
  • Multi-user roles and permissions
  • Ongoing monitoring + maintenance option

Just paid? Head to your welcome page — tell us how the business runs today, and we start mapping it straight away.

Start my system →

Every system ships with a handover doc and a training walkthrough · Secure payments — cards, bank transfer, PayPal · Optional monitoring and maintenance after launch.

Safety model

Hardened by design. Approved by you.

We design automations around limits, queues, review steps, and clear failure states. The point is less repeated work — not less control.

gate 1

Nothing sends without your approval

gate 2

No public AI replying as you in v1

gate 3

Rate limits, duplicate checks, and honeypots

gate 4

No uploads or unsafe HTML intake

gate 5

Owner review before anything sensitive

gate 6

Logs and reports designed for humans

Questions

The things people actually ask.

Is this just a chatbot?

No. Nothing answers your customers as you. It captures every inquiry, organises it, drafts the response, and waits for your approval. You stay the decision-maker — the system removes the typing, chasing, and forgetting.

Will it work with the tools I already use?

That's the point. We connect what you already have — WhatsApp, Instagram, your forms, calendar, CRM, sheets, invoicing, and storage. We don't force you to move platforms.

What if it sends something wrong?

It can't. Anything customer-facing sits behind an approval gate — you approve, edit, or reject. We also build in rate limits, duplicate suppression, and clear failure states so nothing loops or double-sends.

What's a realistic first automation?

Usually something boring and valuable: every inquiry landing in one place with a drafted reply, or a missed call turning into an instant follow-up. Boring saves the most time and never embarrasses you.

Do I need a website from you first?

No. Systems work on their own. They're better together — the site captures, the system responds — but plenty of clients start with automations against tools they already use.

What happens after it's built?

You get a handover doc, a training walkthrough, and the workflow documented. You can run it yourself, or keep us on an optional maintenance and monitoring plan.

Talk to us

Tell us the task you hate. We'll tell you if it's automatable.

A free, no-pressure call — bring the workflow that eats your week and we'll tell you honestly whether it's worth automating and what it would cost. Want a written plan you can keep either way? A paid 1:1 strategy session is from $1,000.

Already paid? Start here

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