Terms of service.

1. Who we are

• AERA is a sole proprietorship of Mark Ghazawi, registered in Israel as an exempt dealer (עוסק פטור), no. 315971192.
• Registered address: Al Sahel 2, Jerusalem 9752059, Israel.
• Email: aeraops@gmail.com. Phone: +972 54-886-2462.

As an exempt dealer, AERA does not charge Israeli VAT. If that changes, we will tell you before your next invoice.

2. What we provide

• Websites: design, build and launch, with optional hosting and maintenance.
• AI agents: a WhatsApp agent, a voice receptionist and an email assistant that answer your customers, collect details and book next steps.
• Automations and custom systems: workflows and systems that connect your tools.
• Training and consulting sessions.

Work is delivered preview first, and nothing goes live until you approve it. Once you approve an agent, it replies to your customers automatically within the information you approved. Proposals, invoices and automations are approved by a person before they are sent.

3. Fees

AI agents, automations and other ongoing services have a one-time setup fee plus a monthly fee, as stated in your order. Websites have the price stated in the order, plus any monthly hosting or maintenance you choose.

There is no free trial. You can see our own AI front desk working and book a demo call before you buy.

No minimum term. Monthly services run month to month. If you choose a 3-month commitment, you get the better price shown in your order and agree to pay for those 3 months; after that the service continues month to month.

Third-party fees are yours. You pay Meta's WhatsApp Business fees directly to Meta under your own account, and you pay any other third-party costs your order lists (for example a domain or phone line).

4. Payment, reminders and pauses

The setup fee is due before work starts. Monthly fees are billed in advance for each month of service. We accept the payment methods shown at checkout.

If a monthly payment is not received: we send a reminder on the due date (day 0) and again on day 7. If it is still unpaid on day 14, we may pause the service. During a pause your customers' messages still reach your own phone and WhatsApp app, and your data stays yours. The service resumes once the balance is paid. A pause does not end the agreement.

5. Cancellation and refunds

Monthly services. You can cancel at any time, in writing (email or WhatsApp). If you cancel at least 1 day before the current month ends, the service stops at the end of that month and no further fees are charged. Fees for the current month are not refunded. With a 3-month commitment, the committed months remain payable.

Setup fees and projects. If you cancel before we start work, we refund the setup fee in full. After work starts, you pay for the work done up to cancellation and we refund the part of the fee for work not yet done.

Ending the service. When a service ends, we disconnect your agents and automations. You can ask for an export of your data at any time, and we delete your data 30 days after the end, as the DPA sets out.

Section 13 adds rights for consumers.

6. Your responsibilities

• Your accounts. You own and control your WhatsApp Business number and Meta account, your Google or Microsoft account, your phone line, sheets and CRM. You keep them in good standing and give us the access the work needs through official connections. Do not send passwords by chat or email; if we need a website login, use the onboarding form, where new submissions store the password only encrypted.
• Meta and platform rules. You follow the WhatsApp Business Terms, the WhatsApp Business Messaging and Commerce Policies, and the rules of every other platform you use. Meta can restrict or ban numbers; that risk sits with the account owner.
• Lawful use. You use the services only for lawful purposes. No spam or cold messaging, no deception, and nothing that needs a licence you do not hold.
• Your customers' consent. You tell your customers, in your own privacy notice, that an AI agent answers them and how their data is used. You get the consents the law needs, including for marketing messages (Communications Law s.30A) and for recording calls.
• Accurate content. You give us accurate information about your business, prices and policies, and you have the rights to the logos, images and text you give us.
• Review. You review previews and the agent's answers before go-live, and tell us when your information changes.

7. AI limitations, no guaranteed results

AI agents can misunderstand, give incomplete or wrong answers, or fail to answer. We design them to disclose that they are AI, to stay within the information you approve, and to hand over to a person. You or your team stay responsible for what your business promises customers. Prices, dates and commitments bind AERA only once a person confirms them in writing.

AI agents are not suitable for emergencies, or for medical, legal, financial or other professional advice. Do not use them for those.

We do not guarantee any number of leads, bookings, sales, rankings or revenue, or uninterrupted availability. Our services depend on third parties (Meta, Google, Microsoft, AI and voice providers, hosting), whose outages and policy changes are outside our control.

8. Who owns what

Websites. Once you have paid in full, you own the website we built for you: its design, the content made for you, and your domain. Until then, the work remains AERA's.

Your data and materials. Your content, branding, customer data, conversations and agent knowledge (the information you give it) are always yours.

AERA's tools. AERA keeps its platform, relay, templates, code libraries, prompts and know-how. Where they are part of something we deliver, you get a licence to use them for that deliverable; for agents and automations, for as long as you subscribe.

Third-party and open-source components stay under their own licences. We may show finished work in our portfolio unless you ask us in writing not to.

9. Data protection and confidentiality

When we process your customers' personal data, we do it as your processor under our data-processing agreement, which forms part of every client contract. In short: agent transcripts are kept 90 days, then deleted; you can have an export at any time; and we delete your data 30 days after the contract ends.

Each side keeps the other's non-public information confidential and uses it only for the work. How we handle our own data is in our privacy policy.

10. Liability

We provide our services with reasonable skill and care, and fix defects in the delivered scope that you report within a reasonable time. Otherwise, to the extent the law allows, the services are provided as they are.

To the extent the law allows, AERA's total liability for any claim is limited to the fees you paid for the service the claim relates to: for a project, its fee; for a monthly service, the fees paid in the 12 months before the claim. Neither side is liable for indirect or consequential loss, lost profits or lost data that backups would have prevented.

Nothing in these terms limits liability for fraud, intentional harm, or anything else the law does not allow to be limited, or any right a consumer cannot waive.

You are responsible for claims that arise from your content, your instructions, your breach of platform rules, or your use of the services against the law or these terms.

11. Suspension and ending by AERA

We may suspend or end a service, with notice where possible, if you materially breach these terms and do not fix it within 14 days of our notice, use the services unlawfully, or put our systems, other clients or a platform account at risk. If we end a service for no fault of yours, we refund fees paid for the period after it ends.

12. Changes to these terms

We may update these terms. For existing clients, material changes take effect 30 days after we email you; if you do not accept them, you can cancel before they apply. The version that applies to your project is the one in force when you accepted your order, unless you agree otherwise.

13. If you buy as a consumer

Israel's Consumer Protection Law, 5741-1981, protects people who buy mainly for personal or household use. Businesses buying for their business are not consumers under that law, so this section does not apply to them.

If you are a consumer and the deal was made at a distance (online, by phone or WhatsApp), section 14C of the law lets you cancel within 14 days of the deal or of receiving the written disclosure, whichever is later. Where the law extends that period (for example for people with disabilities, senior citizens and new immigrants in some phone transactions), the longer period applies. We refund what you paid within 14 days of your notice, less a cancellation fee of up to 5% of the price or ₪100, whichever is lower, and less the value of services already provided at your request, as the law allows.

For an ongoing monthly service (a continuing transaction under section 13D), a consumer may cancel at any time. The cancellation takes effect within 3 business days of notice, and we refund, pro rata, any part of the month already paid that falls after that date. If a consumer leaves a 3-month commitment early, the only extra charge is repaying the discount received for the months already used.

To cancel, write to aeraops@gmail.com or call +972 54-886-2462 with your name and the order. Consumers elsewhere keep any mandatory rights their own law gives them.

14. Governing law and courts

These terms are governed by the laws of the State of Israel. The competent courts in Jerusalem have exclusive jurisdiction, except that a consumer may also sue in the courts of their place of residence where the law gives that right.

If part of these terms is unenforceable, the rest still applies. These terms, your order and the DPA are the whole agreement for your project. They are published in English and Hebrew; for consumers in Israel the Hebrew version prevails, otherwise the English version prevails.